Ship Fast. Distribute Faster.

Ship in days, not months.

When building costs nothing, speed is the only advantage. First version ships within a week. Second version ships within days.

Distribution before perfection.

A launched product with ten users beats a perfect product with zero users. Growth happens through iteration, not planning.

Revenue or learning.

Every project either generates revenue or teaches something valuable. No vanity metrics, no engagement theater.

Kill fast.

Graveyard projects aren't failures—they're timing misses or market misreads. Move on within weeks, not months.

GTM from a cave.

No conferences, no sales calls. AI-assisted outbound for B2B. Short-form videos and organic ads for consumer apps. Programmatic SEO. Drop-style launches on Reddit and HackerNews.

Claude Code as the CMS.

Content management through agents and files instead of WordPress or headless platforms. Markdown beats admin panels when agents do the editing.

CSVs and skills.md over SaaS.

Agents manage flat files and scripts instead of paying for platforms. A CSV with a skill.md instruction beats most vertical SaaS tools.

Direct API access.

Skip SaaS markup, use cost-effective data providers directly. SEO tools, enrichment platforms, CRMs—all replaceable with API calls and agent orchestration.

File-first architecture.

Everything becomes files because that's how agents work best. Databases for state, files for everything else. Version control becomes your audit log.

The project as files and folders.

Entire startups represented as directory structures hosted on git. Business logic, configuration, workflows—all readable and modifiable by agents. Infrastructure as code, but for the entire company.